About Beauty vs Women
Beauty vs Women is a project designed to empower women and girls against the harmful impact of sexist and sexually objectifying media
Beauty vs Women is not anti-beauty or (anti-sexy!) in it’s natural and healthy sense. The battle is with sexist, distorted and hyper-sexualised ‘beauty’ that is normalised and used excessively throughout mainstream culture.
Often providing the conditions that, implicitly and explicitly, enable misogyny and violence towards women and girls.
Whilst gender inequalities exist, and patriarchy affords male privilege, ‘beauty’ can invariably become a representation of subservience and too often becomes commodified and dehumanising.
No matter how empowered a woman might feel when exploring and expressing her beauty and sexuality, the environment of sexism can corrupt it’s meaning to fit with societal norms of inequality.
Since the 1960’s an incredible women, Jean Kilbourne, has been producing pioneering work, in the US, helping to develop and popularise the study of gender representation in advertising. Her award-winning films Killing Us Softly (1979) and Still Killing Us Softly (1987) have influenced millions.
Beauty vs Women, founded in the UK in 2013 by Sammi Jane Pay – a counsellor and domestic violence researcher – continues this exposure on media and culture, specifically tackling the visual messages and representations of women in television and film that are based around women and girls’ beauty as their most important currency for value and worth, often with degrading consequences: measured excessively, in hyper-sexualised ways, and with misogyny and male privilege implicit.